What is BizTalk Analytics really about?

Posted by Ivar Sagemo

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When we coined the term BizTalk Analytics in 2014 with the release of AIMS for BizTalk version 4.0 we did so because there was no effective solution to get Business Insight from Microsoft BizTalk.  When we released version 4.0 we enabled clients to customize reports that makes sense to them – based on their business processes, leveraging the full extent of current and historical BizTalk data.


There are tools in the market for developers and admins that provide technical insight.   However, the purpose of BizTalk is not to be a tool for developers and admins to tinker with.  The purpose of BizTalk and integration is to digitize business processes and automate tasks that previously required human effort.

With the explosion of applications, data and systems that need integration it is a very brave and bold (and IMHO stupid) idea to use traditional tools that require custom setting and maintenance of thresholds.  That is bound to fail because it is impossible to set-up and maintain the necessary level of alerts in a reasonable size environment. 

Why?  Because of three things 1) People get sick, change jobs and die 2) Your business is cyclical and static thresholds simply do not give you relevant alerts and 3) Integration is dynamic and you continue adapting your integration environment.

Successful integration teams get a lot of cudos and becomes internal Rockstars - highly valued by their business to deliver more integration to deliver more business value.

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An agile and efficient integration team needs to ensure that the scarce developers and admins are used for what delivers most value (and possibly a raise).  Setting-up and configuration of monitoring tools, thresholds or troubleshooting are certainly not among the value adding tasks. 

That is why AIMS use Machine Learning to provide Automated Insight & Analytics from Servers, Hosts, Business Processes (message flows) and individual ports and orchestrations.  Our ability to identify, without performance impact, business processes through tracing messages flows and storing behavior data for anomaly detection means that clients get BizTalk Analytics on their specific Business Processes with current and historical performance data that makes sense and provides Business Insight.

The Automated Insight and Analytics allow the integration team to be a competitive advantage for their employer and drive business value: fast, efficient agile integration with full insight into what BizTalk and the integration team delivers of continuous value to the Business.  That’s what managers, the C-Suite and ultimately shareholders care about and that’s why you should care about it too.



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